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???? Amazon Account Audit: Optimize, Protect & Grow Your Seller Central Account

If you're selling on Amazon, you already know how strict and data-driven the platform is. To stay competitive—and avoid account suspension—you need to perform regular Amazon account audits. This process helps sellers identify risks, improve performance, and unlock new growth opportunities.

✅ What is an Amazon Account Audit?

An Amazon account audit is a deep evaluation of your entire Seller Central account. It includes checking your product listings, advertising strategy, inventory management, customer service, order performance, and policy compliance.

Think of it as a health check-up for your Amazon business—it ensures every area is working efficiently and within Amazon’s guidelines.

???? Why is an Amazon Account Health Audit Important?

Amazon’s algorithm and policies are constantly changing. If you don’t stay aligned, you may face:

Account deactivation
Poor Buy Box performance
High order defect rate (ODR)
Listing suppressions
Wasted ad spend and lost rankings

A regular Amazon account health audit helps you:

Maintain account safety
Boost performance metrics
Stay compliant with Amazon policies
Maximize customer satisfaction
Improve overall business growth

???? Key Areas Covered in an Amazon Seller Account Audit

Here are the essential elements of a complete Amazon account audit:

1. Account Health Metrics Review

Order Defect Rate (ODR)
Late Shipment Rate
Pre-fulfillment Cancel Rate
Policy Violations
Customer Service Performance

✅ If any of these metrics exceed Amazon's thresholds, your account is at risk.

2. Product Listings Audit

Are your titles, bullet points, and descriptions optimized?
Are you using relevant backend search terms?
Are your images compliant and high-quality?
Are listings indexed and free of suppression errors?

3. Advertising Performance Audit

Are your PPC campaigns performing well?
Are you tracking ACoS, CTR, CPC, and CVR?
Are negative keywords being used to cut wasted spend?

4. Inventory & Fulfillment Audit

Are you avoiding stockouts or overstocking?
How’s your Inventory Performance Index (IPI)?
Are your FBA fees optimized?

5. Customer Reviews & Feedback

Are you responding to negative reviews?
Do you have a plan for review generation?
Is your seller feedback rating above 95%?

6. Brand Registry & A+ Content Audit

Are you using A+ Content and Brand Story?
Are you enrolled in Amazon Brand Registry?
Is your brand storefront optimized?

???? Tools to Use for an Amazon Account Audit

You can streamline your audit using these tools:

Amazon Seller Central Reports
Helium 10
SellerApp
ManageByStats
Jungle Scout
FeedbackWhiz (for reviews and feedback)

???? Amazon Account Audit Checklist (Quick Summary)

Area	Action Point
Account Health	Monitor metrics, resolve policy violations
Product Listings	Optimize titles, bullets, backend keywords
Advertising	Reduce ACoS, eliminate poor-performing keywords
Inventory Management	Monitor FBA fees, prevent overstock/stockout
Reviews & Feedback	Respond to negatives, increase review rate
Compliance	Ensure no IP or policy violations

???? Final Thoughts

A full Amazon account audit isn’t just about fixing problems—it’s about preventing future risks, improving account performance, and increasing revenue.

Whether you're a new seller or managing multiple brands, this audit is your roadmap to a healthy and profitable Amazon business.

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