Amazon Posts (Beta) is a free feature for Brand Registered sellers and vendors that lets you share lifestyle images and social media-style content on Amazon — similar to Instagram.
These posts appear on:
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Your brand’s Amazon Storefront
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Product detail pages (under "Related Posts")
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Feeds based on shopper interest and categories
The word "Beta" just means it’s still in a testing or limited rollout phase, but it’s fully functional in the US marketplace.
???? Features of Amazon Posts (Beta):
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Free to use
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Showcases product in action
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Builds brand personality
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Links directly to your product listings (ASINs)
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Adds a visual content feed on Amazon
✅ Eligibility for Amazon Posts (Beta):
You must be:
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Brand Registered on Amazon
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Selling in the U.S. marketplace
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Have at least one live ASIN
???? How to Access Amazon Posts (Beta):
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Go to: https://posts.amazon.com
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Sign in with your Seller/Vendor Central credentials
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Set up your brand profile (upload logo & brand name)
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Click "Create Post" to start posting
???? Why Use Amazon Posts (Beta)?
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Get free exposure on product pages
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Drive more traffic to your listings
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Share seasonal promos, launches, or behind-the-scenes content
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Stay ahead of competitors not using this tool
???? Example Post Idea:
???? A cozy winter flat-lay of your product + caption:
"Make every chilly evening warmer with our best-selling organic tea blend. ???? #AmazonFinds #WinterVibes"
???? Bonus:
Check out real Amazon Posts Examples to get inspired.
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