Amazon Posts (Beta) is a free feature for Brand Registered sellers and vendors that lets you share lifestyle images and social media-style content on Amazon — similar to Instagram.

These posts appear on:

• Your brand’s Amazon Storefront

• Product detail pages (under "Related Posts")

• Feeds based on shopper interest and categories

The word "Beta" just means it’s still in a testing or limited rollout phase, but it’s fully functional in the US marketplace.

???? Features of Amazon Posts (Beta):

• Free to use

• Showcases product in action

• Builds brand personality

• Links directly to your product listings (ASINs)

• Adds a visual content feed on Amazon

✅ Eligibility for Amazon Posts (Beta):

You must be:

• Brand Registered on Amazon

• Selling in the U.S. marketplace

• Have at least one live ASIN

???? How to Access Amazon Posts (Beta):

1. Go to: https://posts.amazon.com

2. Sign in with your Seller/Vendor Central credentials

3. Set up your brand profile (upload logo & brand name)

4. Click "Create Post" to start posting

???? Why Use Amazon Posts (Beta)?

• Get free exposure on product pages

• Drive more traffic to your listings

• Share seasonal promos, launches, or behind-the-scenes content

• Stay ahead of competitors not using this tool

???? Example Post Idea:

???? A cozy winter flat-lay of your product + caption:
"Make every chilly evening warmer with our best-selling organic tea blend. ???? #AmazonFinds #WinterVibes"

???? Bonus:

Check out real Amazon Posts Examples to get inspired.